Ommegang brewery - based in Cooperstown, New York - is hoping to cash in on the medieval fantasy show's popularity by releasing the Game Of Thrones 'Iron Throne Blonde Ale.'
The beer, which has been made in partnership with HBO, was released in time for the start of the third season of the series which begins on March 31.
Iron Throne Blonde Ale is understood to be just the first of a range of Game of Throne-themed ales in the pipeline from the brewery. But the tipple does not come cheap, with a suggested retail price of $8.50 a bottle.
HBO Global Licensing said the partnership with Ommegang will focus 'on developing truly unique beers that directly tie into themes, characters and nuances of the series of the medieval-like fantasy realm of Westeros and surrounding kingdoms,' the Chicago Tribune reports.
Iron Throne Blonde Ale is available on draft and in 750ml bottles.
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