Rival chain Pizza Hut set the bar high in 2001 by delivering a pizza to astronauts orbiting the Earth in the International Space Station, but Domino's fought back last year in a series of events to mark the 25th anniversary of its arrival in Japan.
In December, the company paid one person Y2.5 million (£20,046) to work for one hour delivering pizzas.
The competition has been taken beyond the stratosphere now, however, with construction firm Maeda Corp coming up with a plan for a dome-shaped concrete Domino's restaurant on the surface of the moon.
The company estimates the entire project will cost Y1.67 trillion - some £13.4 billion - of which Y560 billion (£4.5 billion) will be required to transport 70 tons of construction materials and pizza-making equipment to the moon aboard 15 rockets.
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